Analyst/Senior Analyst, Qualitative

An Senior Research Analystfrom the Consumer & Marketing Insights Team will maintain a client service orientation by managing day-to-day administration of client service / sales activities and coordinating on analysis and reporting of assigned research projects. 

Responsibilities：

• Handle qualitative research project from end to end with full responsibility of client interface;
• Independently conduct IDIs (In-Depth Interview) and FGDs (Focus Group Discussion) across different cities and regions;
• Work closely with the quantitative research team for report generation;
• Review and verify the output of junior team member and provide advice, proper coaching to the team;
• Be directly accountable for work conducted for their nominated clients in terms of proposals, analysis, reports etc and perform quality checks on all reports for alignment to request accuracy and correctness;
• Assist in activities in conjunction with Director/Associate Director in terms of preparation of proposal and credential presentations.

Qualifications：

• Bachelor's or above degree;
• At least 2.5 years of Qualitative Research experience, a sophisticated IDIs and FGDs moderator;
• Both English & Mandarin fluency would be excellent;
• Strong logical mindset, reach insight to the core;
• Have excellent attention to detail and strong written and verbal communication skills;
• Be a strong relationship builder as well as a great storyteller;
• Could mix traditional and new research methods as the need arises.

/LP

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion