Analyst, Marketing Intelligence

GfK Japan, a member of the globally renowned GfK Group, has been building trust and a strong track record in the Japanese market since its establishment in 1979. Specializing in sales trend surveys for consumer electronics, cameras, IT, and communication devices, GfK Japan offers services tailored to the rapidly changing business environment of Japan. In recent years, GfK Japan has expanded its services to include new data offerings such as contact lenses, golf equipment, and music and video software, thereby increasing its recognition beyond the consumer electronics industry. As markets become increasingly globalized, GfK provides detailed market data, predictive analysis, and consumer insights not only for Japan but also worldwide through cutting-edge platforms. In 2023, GfK merged with NIQ, a leader in the fast-moving consumer goods industry, further expanding its consumer, channel, category, and regional coverage.

Market Intelligence plays a crucial role in GfK Japan's core business of consumer electronics POS data services. This position enhances the added value of the sales data provided and supports client business success. To further strengthen and accelerate team activities, we are expanding the team. We are looking for individuals to work with us as business partners supporting clients' sustainable growth.

Act as a strategic partner to clients, supporting their business success.

• Create cross-sell and up-sell opportunities during client support processes.
• Represent the consumer electronics industry as an analyst.
• Promote innovation both internally and externally to respond swiftly to changing markets.

External

• Understands and works with POS-related data with the client (gfknewron market, possibly also predict and/or consumer) and is the central point of contact
• Ensures effective and efficient client training and onboarding of new customers.
• Educates customers about the most relevant features/functionalities for their specific business needs.
• Drives adoption rates (i.e. activation, reactivation and engagement) of gfknewron within client organization by demonstrating clear ROI to client to reach our high goals
• Drives regular gfknewron usage with stakeholders in the client organization
• Finds and builds, new user base for GfK offerings
• Develops fact-based answers to complex key business questions. Co-develops use cases with clients that shows the value of GfK data and their outcome for the clients
• Is a market expert for the handled category / industry segment
• Delivers insightful high-level presentations and actionable recommendations to our clients
• Coordinates client services locally (and regionally)
• Co-identifies leads for cross sell and upsell opportunities with the client
• Helps to improve renewal rate by demonstrating clear business outcome and value  

• Business understanding in durable consumer goods markets and related Retail
• Interest and expertise for Consumer Electronics product categories and markets
• Ideally 1-2 years of experience in market research industry
• Able to converse in local language and English
• High level presentation and communication skills, client-centric approach
• Proactive and consistent engagement with multi-disciplined teams
• Co-ordination and decision making of how to achieve client outcomes and organisation goals
• Driving delivery of results for clients & GfK across diverse cultures, mind sets, disciplines, and influences
• Passion, dedication, and commitment
• Creativity and the ability to address real-world business problems analytically
• Eagerness to learn, open mindset, team spirit, and an entrepreneurial attitude

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion