As a Content Marketing Specialist you will be responsible for producing, implementing, and managing all content marketing across our website, social media platforms, and YouTube channel. You will be a creative thinker with excellent communication skills, a deep understanding of digital marketing trends, and the ability to analyse performance metrics to refine content.
As a Content Marketing Specialist, you will have the following responsibilities:
Content Creation:
- Produce high-quality content for the company website, including blog posts, landing pages, and other web copy;
- Create a content calendar that aligns with the company’s goals and ensures a consistent posting schedule;
- Collaborate with other departments (e.g., product, sales, customer support) to ensure alignment of content with company initiatives;
- Oversee the creation of engaging social media content, including posts, graphics, videos, and stories;
- Manage the production of YouTube videos, including concept development, scripting, filming, editing, and publishing;
- Assist Brand Manager by inputting into content marketing strategy;
SEO and Performance Optimisation:
- Implement SEO best practices across all content to improve organic search rankings and drive traffic;
- Monitor website analytics and use data to optimize content performance and user experience;
- Track and report on key performance metrics across all platforms, making recommendations to the brand manager and growth manager for adjusting strategies as needed;
Social Media:
- Manage the company’s social media presence across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn);
- Engage with followers, respond to comments, and build an active online community;
- Stay updated on social media trends and algorithm changes to ensure content remains relevant and effective.
YouTube Channel Management:
- Oversee the company’s YouTube channel, including video uploads, channel optimisation, and audience engagement;
- Collaborate with influencers and other content creators to expand reach and engagement on YouTube;
- Analyse video performance metrics to improve video content and channel growth.
Collaboration
- Work closely with the Brand Manager to ensure content aligns with overall marketing campaign;
- Manage relationships with external agencies, freelancers, and partners as needed.
Requirements
- Previous experience in content marketing, social media management, or a related role;
- Proven track record of creating and managing content across websites, social media platforms, and YouTube;
- Strong understanding of SEO, social media algorithms, and video production;
- Excellent writing, editing, and communication skills;
- Ability to analyse data and metrics to optimize content;
- Experience with content management systems (CMS), social media management tools, and video editing software;
- Purpose-driven creative thinker with a passion for storytelling and brand building;
- Strong organisational and project management skills.
Preferred Qualifications
- Experience in emotion-driven purchases/products or services;
- Knowledge of paid social media advertising and influencer marketing;
- Familiarity with Google Analytics, YouTube Analytics, and SEO tools like SEMrush or Ahrefs;
- Experience with graphic design tools like Adobe Creative Suite or Canva.
What we offer
- Private healthcare insurance,
- Pension scheme (after successful completion of probationary period),
- 28 days holiday plus bank holidays per annum,
- Hybrid working - flexible to work at home or in our Holborn or East Sheen offices;
- Cycle to work scheme,
- Company laptop.
Our Values
At our core, we believe that how a company behaves is just as important as what it does. That’s why we chose to become an accredited B Corp (the equivalent of a Fairtrade coffee stamp but for companies) and to change our Articles of Association so that the interests all our stakeholders – employees, customers, communities, environment and shareholders – are considered in every decision we make.
We’re committed to creating a diverse and inclusive employee experience for all. We promote equal opportunities for growth and development regardless of race, gender, religion, sexual orientation, age, disability, or socio-economic background. We believe strongly that teams are at their best when every member of the team feels safe to bring their whole self to work.
