Overview of the Job:
GroupM is the world’s largest media investment company and a part of WPP. In fact, we are responsible for one in every three ads you see globally. Goat, a part of Matrix @ GroupM is the influencer and content marketing specialist team, which works across all agencies at GroupM.
We are seeking a highly motivated and results-driven Content Sales Person with 5-10 years of experience to join our dynamic sales team. As a Content Sales Person, you will be responsible for driving the sales of our content products and services to prospective clients.
Reporting of the role:
National Head
3 best things about the job:
1. An environment wherein knowledge of Content sales, Digital, TV, Print and Radio, would be added to skill set.
2. The candidate should have prior knowledge of all Content sales or Digital Content sales and enhance the skill set with an understanding of the partner product and deal structures.
3. Working on the clients across GroupM agencies in the region
Responsibilities of the role:
- Identify and target potential clients for our content products and services
- Maintain Agency relationships and ensure product mapping across accounts
- Background and knowledge of the IM industry and the creator Universe
- Develop and execute sales strategies to achieve sales targets and revenue goals
- Build and maintain strong relationships with clients and agencies, understanding their needs and providing suitable solutions.
- Conduct market research to identify trends, competitor activities, and customer preferences.
- Analyse sales data, generate reports, and provide insights to optimize sales performance.
- Collaborate with the marketing team to develop effective sales collateral and promotional materials.
- Prepare and deliver sales presentations to prospective clients, showcasing the value and benefits of our content products and services.
- Negotiate contracts and pricing agreements with clients and partners, ensuring mutually beneficial outcomes.
- Stay updated with industry trends, emerging technologies, and changes in the content sales landscape
What you will need:
1. Bachelor's degree in a relevant field; MBA preferred.
2. Proven experience of 5-10 years in sales, preferably in the content industry, with a track record of meeting or exceeding sales targets.
3. Strong analytical abilities to analyse sales data, identify trends, and make data-driven decisions.
4. Excellent communication and presentation skills, with the ability to engage and influence clients effectively.
5. Demonstrated negotiation skills with the ability to close deals and achieve win-win outcomes.
6. Self-motivated and target-oriented, with the ability to work independently and as part of a team.
7. Knowledge of content industry trends, competitive landscape, and emerging technologies.
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance- enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. Teams or geographies do not limit us; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
