Agency Development Lead - LinkedIn Marketing Solutions

Location : Mumbai | Delhi | Bengaluru

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together. 

The Team

LinkedIn Marketing Solutions (LMS) is a business that enables marketers to connect with the world’s professionals. The Agency Development & Marketer Education team is responsible for equipping agencies with the marketing product, capability and insight to enrich their value propositions and accelerate their clients' growth.

The Role

We are seeking an Agency Development Lead to establish LinkedIn as an essential growth solutions partner to the independent agencies who represent many of our clients from various segments and industries.

The ideal candidate should have a deep knowledge about independent agency ecosystem across media, creative and comms agencies. Should be ideally from marketing, advertising sales or agency background.

This role is tasked with developing and managing profitable and enduring relationships at all levels throughout the agency(s) of a key client by gaining a fundamental understanding of agency and client business needs and strategic objectives. This role will then seek to equip their clients with the relevant marketing product, capability and insight to enrich their value proposition and ultimately accelerate clients' growth.

A revenue-generating role, an Agency Development lead will be tasked with expanding the depth of our partnership with key agency stakeholders, transforming how we collaborate & integrate, partnering with our marketer education team to evangelize the LinkedIn product suite and educate a range of agency teams on how best to utilize our marketing platform.

Core Responsibilities

• Establishing and maintaining highly effective customer relationships across a diverse set of agency stakeholders.
• Applying global strategies to your local remit and identifying substantive opportunities that create mutual value between LinkedIn and the client.
• Demonstrating mastery of LinkedIn products and solutions and using this knowledge to formally present ways in which these solutions may be utilized to help agencies excel at their craft.
• Applying solutions expertise to complex client problems. Understanding how to leverage LinkedIn's tech stack and tooling opportunities to drive new, different revenue.
• Constructing, negotiating and delivering mutually agreed upon joint business plans.
• Understanding the importance of effective cross-market and cross-team collaboration to achieve results and drive success.

Secondary Responsibilities 

• Understanding Industry trends, best practice and how to apply these for successful business outcomes

• Being seen as a peer and an expert by senior level agency customers based on business acumen, executive EQ and creativity.
• Identifying and sharing impactful and scalable best practices internally and externally.
• Following processes and establishing operational excellence in all client interactions.
• Prioritizing time-management effectively to deliver medium to long-term growth goals.

Basic Qualifications: 

• 10+ yrs. Marketing / Agency / Advertising experience 
• 5+ yrs. in leadership engagement role
• Experience working in an matrix organization, managing internal and external senior stakeholders.

Preferred Qualifications: 

• Strong digital advertising or marketing experience
• Crafted and implemented commercial agreements at a local level.
• Exhibits a high level of competency in oral and written communication skills 
• Demonstrated expertise in building relationships with senior agency decision-makers and working across teams within complex organizations to achieve objectives
• An established network of agency relationships in the industry with the thorough knowledge of media agency landscape – especially independent agencies across both B2B and B2C segments.
• Proven track record of delivering results and generating transformational growth

Suggested Skills

• Relationship Building
• Decision Making
• Complex problem solving
• Active Listening
• Effective Communicator, oral & written
• Analytical
• Critical thinking
• Creative thinking
• Collaboration
• Strategic Planning
• Goals Orientated

India Disability Policy 

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. For more information on our equal opportunity policy, please visit https://legal.linkedin.com/content/dam/legal/Policy_India_EqualOppPWD_9-12-2023.pdf

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