Affiliate Manager

Let’s start with the role

As our new Affiliate Manager, you'll play a pivotal role in the continued international success of Betano by joining our vibrant and energetic team of 10 passionate marketers. Your expertise in affiliate marketing, media buying, and business development will be instrumental in driving growth for Kaizen Gaming.  Specifically, you will be responsible for managing our network of affiliates and publishers in Germany. You'll collaborate with the country manager and marketing team to create and implement the agreed-upon strategy, while also recommending campaign approaches and maximizing results. As a member of the broader marketing team, you will be also working closely with internal and external stakeholders to support and execute campaigns that combine creative briefs with data-driven decisions.

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As an Affiliate Manager you will:

• Acquire new partners through negotiations and deal optimization.
• Identify new channels of acquisition, build business cases and execute campaigns;
• Generate weekly, monthly, quarterly and yearly business reporting for the market;
• Implement promotional campaigns and Growth Strategies;
• Perform in-depth performance monitoring and reporting, including presenting key business KPIs.
• Provide proactive account management by providing solutions to affiliate partners as well as offering ideas/methods to increase revenue through copywriting techniques, promotional channels and unique marketing tactics;
• Manage our Ad-serving & Campaign-tracking platform;
• Monetize partnerships with major affiliates and publishers;
• Manage affiliate platform CRM & budget allocation, including commissions and budget spend;
• Stay updated on competition and issues within the affiliate marketing industry, relevant products and relevant markets;
• Create and implement bonus incentive schemes for affiliates;
• Build and maintain relationships with affiliates;
• Provide training and support in regards to the ad-serving platform;
• Identify opportunities for ad-hoc activations and growth tactics.

What you’ll bring:

• Degree in Marketing / Business Administration / Management or other relevant fields (Master’s Degree in related fields will be considered a plus);
• Minimum of 2 years of proven experience in Affiliate marketing or a relevant role (past experience in the iGaming / Sports / Casino industry is a plus);
• Native proficiency in German;
• Based in Germany (preferably) or Malta;
• Excellent written and verbal communication skills in English language;
• Expertise and constant adaptation to new practices and innovations in the field of Influence Marketing;
• Very strong numeracy skills with an advanced understanding of cost control;
• Excellent sales, negotiation and problem-solving skills;
• Advanced usage of Excel and Google Sheets as the preferred tool for making data driven decisions;
• In-depth understanding of commercial models and local markets’ needs;
• Solid understanding of marketing techniques;
• Strong analytical skills & ability to work on tight deadlines;
• Fast learner and effective collaborator within a team;
• Ability to make business decisions based on data;
• Excellent understanding of brand awareness and growth strategies.