Internal
- Develop and implement a comprehensive social commerce strategy for Shopee and TikTok Shop &/or Affiliate, focusing on driving sales, increasing brand awareness, and engaging with our target audience.
- Collaborate with cross-functional teams internally & externally within GroupM, including media planning, e-commerce, and product solutions, to create compelling and engaging content plans that resonate with our audience and drive sales.
- Manage dedicated team and partners to execute and optimize Shopee and TikTok Shop campaigns, ensuring products are accurately listed, inventory is up-to-date, and promotions are effectively communicated.
- Analyze performance data and KPIs to identify trends, opportunities, and areas for improvement, making data-driven decisions to optimize our social commerce efforts.
- Stay current on Shopee and TikTok platform updates, industry trends, and best practices, sharing insights and recommendations with the team to ensure our strategy remains cutting-edge.
External
- Manages the daily workflow of campaigns and works with internal and external stakeholders, including the Livestream of E-commerce Retailers (Shopee), Social Commerce Channels (TikTok), fulfillment (OnPoint), and Affiliate Publishers to deliver campaign objectives.
- Build and maintain relationships with key influencers and partners within the TikTok community, collaborating on campaigns and partnerships to further amplify our brand presence.
- Closely monitor competitor activities and suggest actions where appropriate
Operating & Optimizing
- Executing in a timely fashion by promotional lever to deliver the campaign’s goals
- Work closely with KOL/KOC to deal with commercials and incentives on key event dates, ensuring both brand awareness, consideration, and sales objectives are efficiently met.
- Forecast sales based on real-time performance and flexibly adjust when needed
- Report on an hourly/daily basis during key campaign dates and weekly/bi-weekly/monthly/quarterly if required with efficiency.
- Forecast sales based on real-time performance and flexibly adjust when needed
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Report on an hourly/daily basis during key campaign dates and weekly/bi-weekly/monthly/quarterly if required.
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent space, support, and tools to innovate and grow.
About the Philippines
In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.
With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
