Advertising Manager, Amazon

About Harry’s 

Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.

The company’s flagship brand - Harry’s -  was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry’s, Jeff and Andy saw an opportunity to bring their experience building Harry’s to other CPG categories where the consumer has also been historically underserved.

Harry’s Inc. has grown significantly over the last ten years, and is now made up of four brands -  Harry’s, Flamingo, Lume, Mando -  and Harry’s Labs, the company’s incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.

At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.

Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. So, we set aside 1% of sales across Harry’s, Flamingo, and Lume to support our social mission, including through donations to our nonprofit partners.

At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.

*The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday*

About The Role

We are looking for a creative and strategic advertising specialist to be the driving force behind our UK and DE Amazon ads strategy. As the Advertising Manager, you’ll play a crucial role in driving the growth and success of Harry’s through expert management of advertising strategies across all ad types within the Amazon Ads platform. This position is responsible for overseeing a substantial advertising budget, ensuring optimal return on investment, driving growth strategy, and spearheading innovative advertising solutions on Amazon and other relevant platforms. The ideal candidate will bring a blend of strategic vision, tactical execution, and leadership skills to our dynamic team.

What You Will Accomplish 

• Full ownership of advertising budgets based on profitability, inventory positions, Advertising TOS, Creative
• Develop and execute comprehensive PPC strategies for Harry’s on Amazon, aimed at maximizing ROI and meeting sales targets
• Manage Advertising Partner to successfully execute DSP strategy off platform aimed at building brand awareness and holistically supporting PPC strategy
• Demonstrate an acute understanding of how Amazon PPC fits into the overall business and helps to stimulate the Amazon flywheel
•  Manage a 6 figure annual advertising budget, ensuring efficient allocation of resources across various PPC campaigns and ad types.
• Analyze and interpret advertising performance data to make informed decisions and optimize campaigns to align with P&L targets
• Closely collaborate with our creative team to create, test, and refine creative assets for paid marketing campaigns
• Develop and nurture cross-functional relationships across multiple aspects of the business to inform strategic execution
• Define holistic paid strategy for various scenarios:  low inventory, out of stock, seasonality, deal periods, and new product launches
• Keep abreast of the latest PPC trends and Amazon advertising updates, incorporating best practices into campaign management.
• Develop and implement testing strategies to improve campaign performance and ROI.
• Collaborate with cross-functional teams to ensure alignment of PPC strategies with overall business goals.
• Provide leadership and guidance to any team members involved in PPC campaign execution, fostering an environment of continuous learning and development.
• Prepare and present regular reports on PPC campaign performance, insights, and strategic recommendations to senior management.
• Experience working in Amazon advertising platforms
• Develop and execute detailed transition plans ensuring no disruptions to campaigns and maximizing performance

This Should Describe You

• A minimum of 3+ years of hands-on experience in managing Amazon Ads + campaign structure, with a proven track record of success
• In-depth knowledge of all Amazon ad types and their strategic application
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
• Excellent communication and presentation skills, with the ability to articulate complex strategies and business results to a diverse audience
• Entrepreneurial self-starter with a bias towards action
• Insatiable curiosity and motivation to constantly expand knowledge and expertise
• Ego-free team player willing to take on any task, big or small, in service of shared goals
• Resilient and agile mindset that adapts seamlessly to the ever-evolving nature of the Amazon marketplace
• Native, or highly fluent, English and German speaker

Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Harry’s is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Harry’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.