GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager, AdOps to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to AdOps Lead.
3 best things about the job:
- Be a game-changer! Create an outstanding team by building an unrivalled biddable media delivery capability in the market that can deliver demonstrable competitive advantage.
- Building best practice: Setting the benchmark for how each of the media channels delivery models to ensure client KPIs are achieved with a best-in-class quality assurance approach an inbuilt continual improvement
- Collaborate with world class agencies: Partner your team with the GroupM media agencies to deliver a fully integrated service model
In this role, your goals will be:
In 3 months:
- Win the team’s trust
- Thorough understanding of the processes, platforms, tools, technologies in use on client business
- Get on top of all the ongoing campaign operation
In 6 months:
- Strengthen the existing standardized operational effectiveness
- Marked improvement in performance results across categories
- Explore new solutions to market as they become available
- Lead strategically & create best in class work out of Thailand which could be taken to other markets.
In 12 months:
- Be a trusted expert and leader of team raising your individual and team profile internally and regionally
- Create best in class work to be recognized not only in Thailand but also across the network
- Driving process level improvement for creating operational efficiency and workload
What your day job looks like:
- Oversee all ad tracking activities across all biddable/non-biddable campaigns.
- Effectively prepare all biddable and non-biddable campaigns which includes, ad-trafficking, set-up, tagging, creative testing and troubleshooting.
- Be a specialist leader - Team management and trusted mentor in GroupM Nexus
- Responsible to support all in-market AdOps excellence practice (inc. operational workflow efficiency, naming convention, quality assurance and process standardization) that delivers best in class tracking and data operations for measurement (i.e. tagging).
- Demonstrate aptitude across digital operations and deliver technologies (such as Ad Servers, Verification Platform) to maximize campaign performance efficiency and performance.
- Demonstrate a holistic understanding of GroupM Agency’s clients and advertising platform data profile and connectivity (i.e. AdServers, DSP, Analytics)
- Identify and lead any operations automation project across groups of specialists (such as use of APIs/custom scripts or any third-party tools).
- Promote an analytical approach and problem-solving capability to the team.
- Effectively communicate and simplify technical explanations to senior GroupM Agency’s stakeholders and/or clients.
- Work with market’s GroupM Nexus AdTech lead to strengthen partnership across technology players such as Ad Servers, reputable third-party AdTech companies and vendors in order to apply innovative product solutions across campaign delivery.
- Collaborate with markets’ AdTech Local Team to support any agency/account solutions (including presentations/pitch work).
What you’ll bring:
- 3+ years of digital AdOps (tracking and measurement) experience and excellent knowledge in digital media
- Experienced of doing ecommerce tracking for client website, knowledge of coding is a plus..
- Established relationships with verification partner and large digital players like Google/FB
- Very strong desire to evangelize the importance of operations, measurement among the agency planning community.
- Analytical with a strong bias for data-based decisions, including ability to gather and synthesize data from multiple sources.
- Experience in project management from both strategic and operational perspectives.
- Passionate about digital media, AdTech, marketing tools and technologies and eager to keep learning.
- Ability to build and maintain a productive collaboration across teams.
More about GroupM
GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people.
By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
