Ad Solutions Executive

About VSCO

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection.

At VSCO, our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress. 

About you

You will play a key role in launching our new ad sales business, helping connect the right brands with our platform to create impactful advertising opportunities for their businesses and to elevate our creators’ exposure. In this role, you’ll manage the full sales cycle, from identifying and prospecting brands to closing deals and transitioning new clients to the account management team. You’ll leverage your knowledge of the ad sales landscape to identify opportunities for brands to leverage our unique offering, including programmatic ads and branded presets, which are highly valued by our creative community.

As part of a growing team, you will collaborate closely with multiple departments across VSCO, helping establish efficient processes and working alongside others to develop ad sales strategies. You're resourceful and thrive in environments where you have the opportunity to build something new.

The day-to-day

• Identify, target, and engage brands and agencies that are a great fit for VSCO’s ad offerings, guiding them through the sales process from initial outreach to closing deals.
• Own the full sales cycle, from prospecting and presentations to contract negotiation, ensuring a smooth transition of new clients to the account management team.
• Build and maintain a healthy pipeline of potential clients by leveraging your network, market research, and outreach efforts.
• Consistently meet or exceed quarterly ad revenue targets by driving high-quality, programmatic ad sales and branded preset deals.
• Collaborate with internal teams to optimize product offerings and iterate on sales processes that enhance client experiences.
• Provide post-campaign reports and analyses to brands, highlighting the value and ROI of their ad investments with VSCO.
• Use data and internal insights to craft compelling sales narratives that show brands how VSCO’s audience and platform can help them reach their marketing goals.
• Act as a key partner to Product teams, offering feedback on brand needs to ensure that VSCO’s ad products continue to align with market demand.
• Contribute to building a scalable process for ad sales within the team, helping establish best practices and workflows.

Qualifications

• 3-5 years of experience in B2B ad sales, preferably within media, digital advertising platform, or social media platforms.
• Proven track record of successfully selling programmatic ads or digital advertising solutions to brands and agencies, meeting or exceeding revenue targets.
• Experience managing the full sales cycle, from identifying prospects to closing deals and transitioning clients to internal teams.
• Strong network of contacts in media agencies or brand marketing teams, with the ability to tap into those relationships to grow ad sales.
• Deep understanding of ad platforms (e.g., TikTok Ads, Meta Ads, Pinterest Ads) and their value propositions in the marketplace.
• Excellent relationship-building skills, with a customer-first approach and the ability to cultivate long-term partnerships with brands.
• Solid understanding of the marketing funnel and how brands leverage programmatic ads to drive results.
• Strong communication skills, both written and verbal, with the ability to clearly articulate the value of VSCO’s offerings to prospective clients.
• Experience collaborating across teams to ensure successful campaign delivery and client satisfaction.
• Data-driven approach to sales, using insights and performance data to inform strategies and communicate value to stakeholders.

Job Perks

• A virtual first workplace with bi-annual company-wide travel events to connect and play
• Competitive Salary & Equity 
• Healthcare insurance, vision, dental insurance for employees and families
• Flexible Time Off
• Company-paid parental, medical and caregiver leave

Why VSCO?

We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.

We believe in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.

Compensation

The base salary for this position may vary based on several factors, including the approved job level. The base salary range for this role is $140,000 - $150,000. Salary is one component of our total compensation package and for this role. This position also qualifies for equity (i.e. stock options) and is eligible for non-discretionary compensation based on an incentive comp plan and performance-based discretionary bonuses. The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position.

Please note: 

The application window for this role will be open until at least 11/18/2024. This opportunity will remain online based on business needs which may be before or after the specified date