Role Description
We are looking for an acquisition lifecycle marketer to level up our customer acquisition efforts.
As an acquisition lifecycle marketer, you will develop, execute, and optimize comprehensive nurture marketing strategies to better engage Dropbox prospects with the ultimate goal of improving funnel conversion rates and revenue.
You understand the marketing & sales process and associated tech stacks, are obsessed with testing & reporting, and have the strategic & creative chops to deliver on key objectives while keeping the customer experience front and center. You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely with cross-functional partners, including Sales, Product Marketing, Digital Marketing leads, and more.
Responsibilities
- Craft and optimize multi-channel demand generation and prospect nurture campaigns across product lines and geographies to generate high-quality leads
- Implement lead generation programs to drive marketing-sourced pipeline for Sales
- Utilize both inbound and outbound marketing tactics to capture and nurture leads
- Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates
- Collaborate with data science, content, design, and digital marketing teams
- Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them
- Inform the optimal lead scoring and routing approach to optimize quality of leads
Requirements
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Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles
- Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies
- Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
- Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
- Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams
- Experience in reaching business audiences, with a preference towards the SMB and Mid-Market segments
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Experience and understanding of Salesforce (SFDC) and Marketo
Preferred Qualifications
- Bridging demand generation activities and self serve programs
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Digital marketing of a freemium B2B SaaS product
