Job Description
The Acquisition Campaign Manager is a key part of a US Prepaid Wallet product launch team who in conjunction with the product leads and owners, will help develop and be responsible for the end-to-end execution of the product’s customer acquisition strategy. This role requires a combination of strategic mindset and desire to help launch and grow a new product, ability to understand and solve for the customer, data driven approach to decision making, and flawless coordination and organization.
The Details:
- Location: Denver, CO or Remote
- Duration: 6 months consulting role with potential extension
- Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!
What you’ll do:
- In support of the product launch, drive acquisitions and early month on book engagement through customer focused and lifecycle targeted campaigns to meet defined product performance targets
- Assist with developing and managing the execution of the customer acquisition and engagement strategy for the US Prepaid Wallet product across various channels, including retail, email, website, app, affiliate partnerships, sponsored placements, and social media.
- Partner with Marketing and Communications teams to develop relevant materials for each channel focused on the awareness, acquisition, and early engagement stages of the customer lifecycle
- Work with channel management teams to coordinate, schedule, and deploy acquisition campaign materials
- Engage with other relevant internal and external stakeholders such as Product, Legal, Technology, advertising platforms to ensure strategies are implemented effectively
- Design and manage performance monitoring and testing to understand effectiveness of acquisition strategies, utilizing a data driven approach to inform iterative enhancements
Required Skills & Qualifications
- Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field.
- 5-8 years of customer acquisition strategy or product growth management experience in financial services with a specific cards or payments focus
- Understanding of multi-channel customer acquisition strategies across brick-and-mortar, online, and paid advertising channels
- Prior experience working with marketing and communications teams, to develop and execute relevant messaging and content to drive customer acquisition and engagement
- Excellent communication skills with ability to both assist with the creation and proof reading of client messaging
- Experience with A/B and incrementality testing design, execution, and monitoring
- Experience with Excel and PowerPoint
This role is not eligible for immigration sponsorship.
The starting pay range for this role is $55.00 - $60.00 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.
A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.
BLEND360 is an equal opportunity employer.
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