ABOUT THE ROLE:
Are you the group text friend who’s always first to share breaking news alerts? Do you wake up each morning scrolling through your newsfeed on your phone? Do you send placements you secure to your family… and they (still) do not know what you do for living? Then keep reading!
Zeno Group, PRWeek’s 2024Large Agency of the Year, is hoping to up-level its Corporate practice with a passionate, energetic and knowledgeable earned media specialist. The ideal candidate will have a proven track record of delivering top-tier coverage, an impressive sense of storytelling and a brag-worthy contact list of business media. Candidates should be sophisticated, strategic and creative thinkers who apply an earned media mindset to all client work. This person should have a strong roster of top media contacts across business, financial and mainstream media. Additionally, this person will have an entrepreneurial spirit and the ability to manage multiple, simultaneous assignments while balancing internal (Zeno) and external (client) expectations.
This role will report into the leads of Zeno East’s media team.
Specific duties/requirements include:
- Media Strategy Development and Execution - Support the development and execution of client storytelling in earned media.
- Pitch and Deliver Results – This role will be in the trenches with media and expected to deliver results in target business media while also helping strengthen media savviness of account teams and clients.
- Strong Media Contacts – It is expected that this person will bring a strong roster of top-tier and cross-category media contacts to Zeno and have the ability to build new relationships where needed.
- Leading Member of Zeno’s Media Network – High visibility role across the agency, educating colleagues across the agency on earned media best practices, the changing media landscape and POVs for navigating the news cycle.
- Deep Knowledge of the Media Landscape – Have a pulse on the daily media landscape, insider knowledge and ability to unearth media opportunities for our clients across the board.
Desired Qualifications:
- At least 4-6 years experience at an agency or in-house, with primary expertise in business media, securing interviews for executives and the ability to help clients of all businesses.
- A robust portfolio of secured recent media coverage that prominently features executives and their companies talking about business strategy in national, local, broadcast, print and online media.
- An ability to conceptualize media-worthy stories from initial conversations with executives/team leads and in brainstorms – and the ability to weigh in quickly on what is considered “mediable”.
- Demonstrated excellent writing and editorial skills as well as the proven ability to make clear, convincing presentations to clients and senior leaders.
- An innate and natural ability to multi-task and juggle many different client projects and internal Zeno priorities.
- A leading-edge knowledge of how business & financial media works today – and a point of view on the future of earned media as a tool within the communicator’s toolkit.
- Solution-oriented, collaborative, go-getter mentality with the ability to thrive amid ambiguity.
- Ability to work hybrid (at least two days per week) in Zeno’s New York or Washington D.C. office.
#LI-OS1 #LI-Hybrid
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
