Job Description
• Primary responsibilities to monitor, and manage digital campaigns in ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360), DCM.
• Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes
• Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.
• Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.
• Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.
• Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.
• Pull and analyse reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.
• Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.
• Send post campaign analysis within two business working days of campaign end date.
Qualifications
Requirements
• 4 years + experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
• Experience using ad serving systems such as DoubleClick Campaign Manager (Google Campaign Manager) and DoubleClick Bid Manager (Google Display & Video 360).
• Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.
• Basic understanding of pixel and pixel management.
• Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.
• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required
• Experience in an analytical, results-oriented environment with external customer interaction.
Flexible to work across different time zones/shifts (including night shift)
