Edelman has experienced unprecedented growth in recent years – growth that is reflective of the firm’s ongoing evolution from a PR agency into a communications marketing firm. We now offer several specialized areas of expertise, including creative, social, paid media and insights and analytics to help clients evolve, promote and protect their brands in the market. By investing heavily in specialty areas – and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity – Edelman is well-positioned to continue to deliver best-in-class work to our clients in today’s complex media landscape.
Edelman Toronto seeking a bold, insightful and passionate influencer specialist to join our fast growing and constantly evolving national Influencer Marketing team as an Account Manager, focusing 100% on one of the world's largest and sought after Tech brands. The ideal candidate should be immersed in the latest trends, opportunities, regulations and best practices of the influencer space and have a plethora of powerful case examples to share of work they have played an integral role in bringing to life. Their experience should include numerous examples of managing multiple influencer programs from start to finish including the ability to develop and sell in strategic plans. They should also have well developed presentation capabilities – both in terms of providing compelling and detailed counsel to clients as well as internal stakeholders. The ideal candidate will demonstrate a strong ability to manage multiple programs at any given time, understanding our processes for executing seamless influencer programs, and be able to work directly with account teams to see programs forward.
Most importantly, the ideal candidate should have a passion for influencer marketing and its evolving landscape and thrives in a fast-paced agency environment. This is an excellent opportunity for an ambitious, skilled and innovative candidate who is looking to join a high-octane team of experts managing high-profile influencer campaigns.
Responsibilities:
- Manage the full influencer process for programs including influencer identification, vetting, negotiation, contracting, management and reporting
- Manage multiple influencer projects to ensure deadlines are met, reporting is thorough and budgets are continuously met
- Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
- Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
- Support the growth of our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
- Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
- Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole
Qualifications:
- 4 years of relevant experience in Digital, Content or Brand Marketing including social media and community management
- 3 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred
- Ability to work simultaneously on multiple programs within an agency setting is a must
- Preferred Qualifications
- Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include digital content development
- Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
- Demonstrated ability to lead and develop Influencer plans
- Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
- Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.
Should you be interested in applying for this role, please send your résumé and cover letter (optional). Only those candidates short listed for an interview will be contacted. Thank you for your interest in working with Edelman Canada!
ACCOMMODATIONS:
Edelman is committed to accessibility and equal opportunity in its recruitment processes. If you require accommodation to participate in this recruitment, please contact
hr.toronto@edelman.com.
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Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).
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