As an Account Manager, you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to BCW’s performance by managing client relationships and integrated communication (IC) programs, satisfying and delighting clients, helping, generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.
CORE JOB RESPONSIBILITIES
Client Service:
Stay current on your clients’ businesses, industries and competitors and use your knowledge to develop comprehensive, strategic and integrated communications programs that complement the client’s business objectives and deliver results
Be a source of creative ideas and effectively use BCW proprietary tools like Creative Catalyst Network and Digital Catalyst cards
Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team
Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints
Manage client relationships and be the client’s key contact, counselor and strategic thinker
Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press release etc.
Be able to support the senior managers and leaders in resolving client issues
Maintain a strong rapport with journalists/bloggers/media members who cover your clients’ industries and businesses to optimize channels.
Help develop media strategies, write pitch letters and respond to media queries
Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities
Support the digital media strategy implementation
Business Development:
Support the Directors and other senior leaders to identify new business opportunities within existing and potential clients
Be proactive during new business brainstorms and take ownership of portions of new business proposals under the guidance of Directors and senior leaders
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Talent Management:
Coach and mentor junior team members and help them grow within the organization and are able to add value to the client and the team
Create an inclusive and welcoming environment that engages all individuals without bias and demonstrate flexibility in a changing work environment
Provide on the job training to new team members on day to day tasks, delegate tasks to junior team members with clarity and oversee quality implementation within specified timelines
Provide continuous constructive feedback, keep immediate superiors briefed on team member performance ensuring recognition of good performance and resolution of concerns in a timely manner
Financial Management:
Record time in Maconomy and make supervisors aware of your time spent so our business can be managed profitably
Ensure all activities carried out for clients are properly documented and budget and status reports are submitted
Follow agency procedures for client budgets, budget tracking, contract approval and billing rates and allocate resources for agency profitability
Manage vendor relationships, costs and invoicing
Agency Responsibilities:
Use BCW’s intranet and resources; keep your profile updated
Be a brand ambassador and help in recruiting top talent by knowing our capabilities network
Adhere to BCW confidentiality and disclosure agreements and code of ethics/conduct
Requirements
Skills Required:
Strong oral, editing and written skills both in English and Chinese.
Excellent interpersonal skills
Ability to supervise and motivate the client team
Ability to handle and manage stressful situations
Business presentation skills including their development, both for clients and prospective clients
Ability to manage numerous projects simultaneously
Ability to think creatively
Ability to plan strategically and globally
Ability to write strategic materials for client
Ability to budget programs and understand the financial aspects of the client relationship
Proficient in computer software (Word, Excel, PowerPoint)
Other Recommended Qualifications:
BA or BS degree; graduate degree in business or specialist area preferred
A minimum of 4 years’ experience working for a major corporation, consulting or communications firm
Broad understanding of the techniques of a professional services/consultancy firm, journalism, public relations, communications or related field
Broad understanding of industry or specialized practice area (such as auto, lifestyle, Consumer and manufacturing industries.)
In-depth knowledge of media relations from key trade publications to national outlets
