Zeno is an integrated communications agency, born from PR. We operate across North America, Europe, APAC, and beyond. In Australia, we are a boutique agency, backed up by an impressive global support network. This means you can enjoy the benefits of being part of an agile team while having the opportunity to work on multi-market accounts and tap into a huge array of global resources. Our clients range from global tech, consumer and B2B clients through to Aussie businesses and local brands, so you’ll need a curious nature and desire to work on both corporate and consumer accounts.
Zeno Australia has just won PR Awards Asia-Pacific 2024: Best Culture of the Year Award. We are purpose driven and committed to a positive culture that supports and nurtures, while also inspiring everyone to push limits and to embody our Fearless Pursuit of the Unexpected.
An Account Executive at Zeno works closely with the wider team members to develop and execute earned, owned and paid media campaigns. You’ll also be involved with influencer management, content production and will play a significant role in the day-to-day account management to achieve KPIs.
This role includes:
- Media relations and influencer engagement
- Management of client projects and earned, owned, and paid campaigns.
- Meeting with clients and day-to-day client liaison, including attending regular client/team meetings
- Compilation of media and influencer lists
- Compilation of daily media coverage and industry articles of interest and distributed to clients in a timely manner
- Writing pitches, media releases and internal communications
- Having fun – and helping others enjoy their work too!
Duties & Responsibilities
- Demonstrate an understanding of key client information including business strategy, industry issues, products and services, key customers, and competitors
- Manage media relations by identifying and working with target media and demonstrating a network of traditional and online media contacts and influencers
- Provide account administration including meeting deadlines, troubleshooting problems, attending client meetings and conference calls, and reporting weekly/monthly activity and coverage
- Be a keen writer across all styles of writing including press releases, story pitches, speeches, scripts, newsletters, and other media materials
- Edit and proofread written materials for quality and adherence to appropriate writing style
- Be hands-on in social media community and content management, including the development of content calendars, briefing the design team, and managing customer inquiries
- Undertake regular meet & greets with media
- Assist with the coordination and management of media events and video/photo shoots
- Implement traditional and online research techniques
- Play an active role in brainstorms across all team activities
- Be a positive role model for all the team
People Management
- Contribute to performance appraisal process for peers and managers
- Supervise account coordinators and interns on projects
Business Development
- Participate in news business process, research, audits, preparation for proposals and support on new business pitches
- Maintain client satisfaction, resulting in client retention
General Management & Initiative
- Demonstrate behaviours consistent with Zeno’s values (Fearless, Collaborative, Human, Committed & True to our Word)
- Maintain knowledge of the latest thinking and practices in earned, owned, and paid media, and apply these to the clients as required
- Be able to identify media, industry, and social media trends
- Have good judgement
- Be a strong multi-tasker
- Be able to clearly and confidently articulate campaign objectives
- Have an ability to evaluate ideas against campaign objectives
- Know when to seek additional support and senior input for problem-solving
About you
To succeed at Zeno, you need to align with our core values, as these underpin everything we do. We are:
· Fearless: We push ourselves and each other into the unexpected
· Collaborative: We work together to get somewhere better
· Entrepreneurial: We pave the way for our people to make big things happen
· Inclusive: We are a place where everyone can be seen and valued as their true authentic selves
· Kind: We communicate openly and directly, always acting with empathy
· Ambitious: We aim high, determined to advance our individual and shared goals
We are a TEAM, we always support each other, we lift each other up and help each other succeed.
An Account Executive will demonstrate the ability to:
· Meet deadlines
· Effectively time manage and ‘manage up’
· Problem solve
· Work across multiple clients
· Be a great team player with a can-do attitude
· Get involved with no task considered too big or too small
· Be confident with client, media, and influencer liaison.
· Identify and apply knowledge of traditional and social media activities and trends
· Identify and apply knowledge of industry activities and trends
· Take part in training initiatives and identify and communicate personal training needs
· Always demonstrate agency best practice
· Have a positive outlook – we like to have fun at work!
Our Culture, Perks, and Values
Awards and client win aside, it is our culture that really sets us apart from other agencies. We are fiercely protective and supportive of our people, who are our greatest assets. We invest heavily in training and career development, and we also work hard to ensure that work does not take over your life. We set clear boundaries and have many benefits in place to support your well-being.
Benefits for full-time employees include:
Flexible Working
• Weekly 3 days in office, 2 days from home (with phone and internet allowance)
• Finish at 4.00 pm on Friday's year-round
• Finish at 1.00 pm every Friday before a public holiday
· Global 30 day Work from Anywhere policy
• Stopover Holiday Extension Three nights’ accommodation paid if you are visiting a city with a Zeno office
• Aussies Abroad anniversary trip with flights and accommodation to visit another Zeno APAC office
Leave
• Anniversary leave day off
• Birthday leave day off
• Annual Zeno Day of Play – a day off to have fun
• Bonus Christmas leave between Christmas and New Year
Training
• Zeno Fearless University - internal training modules
• Zeno Internal Training sessions - with regional and global leaders
• External Training opportunities
Wellbeing
• Self-Care Days (when you need to take a day to yourself, no doctor’s note is needed)
• Headspace subscription
• Employee Assistance Program counseling services
