Account Executive, Consumer

RESPONSIBILITIES:

• Actively participate in brainstorms.
• Assist in research, development and writing of program plans.
• Assist with new business proposals and attend new business pitches and meetings as necessary.
• Build strong relationships with client and vendor contacts and proactively manage correspondence.
• Coach AAEs and interns and demonstrate ability to supervise and delegate tasks as necessary.
• Communicate with your account team to keep them abreast of timelines and deadlines.
• Compile media results for clients (Experience with managing coverage trackers for your teams preferred.)
• Craft thoughtful pitches and build/maintain media lists for accounts (Experience with Cision and/or MuckRack preferred.)
• Manage multiple projects simultaneously meeting deadlines and budgets
• Develop and manage media relations programs spanning consumer, trade, business and vertical press including but not limited to food/beverage, lifestyle, technology, etc.
• Plan and implement press conferences, seminars, speakers’ bureau, and other special events.
• Practice effective project management while working with other team members and show an understanding of the “big picture” of client programs.
• Research, interview, write, and edit media materials such as: news releases, fact sheets, pitches, message maps and other media materials as needed.
• Support social media efforts.
• Understand general principles of business and marketing and the role of PR in communications.
• Understand key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.

QUALIFICATIONS:

• People recognize your collaborative spirit, and the way you thrive in a close team environment.
• PR is your passion, and you possess 1-3 years of experience in consumer or brand PR.
• You’re digitally savvy, personally and professionally. You understand that any client program should be rounded out with social elements in today’s world.
• You’re driven and detail-oriented, and you possess the ability to manage multiple priorities and successfully meet deadlines.
• You have demonstrated the ability to thrive in a fast-paced environment and the ability to “think on your feet” and respond quickly as business factors shift.
• You have earned a Bachelor’s degree.
• You love media relations and building strong relationships with reporters in the Consumer/Lifestyle vertical.
• Your writing skills are exceptional.
• You’re organized, and you manage time effectively.
• Agency experience a plus.
• You are in the know about what’s happening in pop culture.