Account Executive, Consumer (RDN preferred)

Responsibilities:

• Actively participate in brainstorms.  
• Assist in research, development and writing of program plans. 
• Assist with building thoughtful activation plans that will break through with food & lifestyle press and media-able RDs.
• Assist with new business proposals and attend new business pitches and meetings as necessary. 
• Assist with trendspotting and compiling food and nutrition trend updates for agency and client audiences.
• Build and maintain relationships with restaurant/CPG/QSR beat reporters, food and wellness lifestyle media, emerging media outlets and media-able RDs/fitness experts.
• Build knowledge of food & nutrition-focused tradeshows, such as FNCE, to contribute to client and agency event strategies; attend select tradeshows and build recaps for agency and client audiences.
• Build strong relationships with client and vendor contacts and proactively manage correspondence. 
• Coach AAEs and interns and demonstrate ability to supervise and delegate tasks as necessary. 
• Communicate with your account team to keep them abreast of timelines and deadlines. 
• Compile media results for clients (Experience with managing coverage trackers for your teams preferred.) 
• Contribute to, and attend, new business pitches in the position of nutrition expert.
• Craft thoughtful pitches and build/maintain media lists for accounts (Experience with Cision and/or Muckrack preferred.) 
• Develop and manage media relations programs spanning consumer, trade, business and vertical press including but not limited to food/beverage, lifestyle, technology, etc.  
• Develop recipes for select food clients that align with nutrition and ingredient trends.
• Manage multiple projects simultaneously meeting deadlines and budgets.
• Plan and implement press conferences, seminars, speakers’ bureau, and other special events. 
• Practice effective project management while working with other team members and show an understanding of the “big picture” of client programs. 
• Provide counsel to Zeno teams and clients on nutrition benefits of products and nutrition topics in the news.
• Pull nutrition data for client-provided recipes leveraging software provided by agency.
• Research, interview, write, and edit media materials such as: news releases, fact sheets, pitches, message maps and other media materials as needed. 
• Support social media efforts. 
• Understand general principles of business and marketing and the role of PR in communications. 
• Understand key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace. 

Qualifications:

• MS, RD preferred.
• 1-3 years of experience in consumer or brand PR. 
• Demonstrated the ability to thrive in a fast-paced environment and the ability to “think on your feet” and respond quickly as business factors shift. 
• Digitally savvy, personally and professionally. You understand that any client program should be rounded out with social elements in today’s world. 
• Driven and detail-oriented, and you possess the ability to manage multiple priorities and successfully meet deadlines. 
• Earned a Bachelor’s degree. 
• Love media relations and building strong relationships with reporters in the Consumer/Lifestyle/Travel vertical. 
• Organized, and you manage time effectively.
• Thrive in a close team environment. 
• Writing skills are exceptional.