Account Director, Social & Influencer Strategy

Weber Shandwick - New York (Hybrid)

Weber Shandwick has an opportunity for a proven communications professional with 5-7 years of social media marketing/ influencer experience to join our team as an Account Director in our growing digital healthcare practice. The ideal candidate will have previous agency and social/influencer marketing experience in healthcare and is a motivated, proactive team player who is strong in account client/project management, social strategy, influencer activation and creative thinking.   Influencer experience may be inclusive of working with content creators, patients, caregivers, physicians and other key stakeholders.

He/she is a social media connoisseur who possesses a thorough understanding of the healthcare and pharmaceutical industries and is eager to help clients use digital tools to tell thoughtful corporate/franchise and brand stories.

If that is you, let’s talk!  

Responsibilities include:   

• Serve as a day-to-day social strategy contact for a major client, becoming an expert on our clients’ business and understanding how their communications objectives help achieve business goals
• Work with clients in a solution-oriented fashion to execute against social and influencer content strategies, including collaborating with cross-functional partners to address tactical issues related to social content planning/development, influencer coordination and paid media planning
• Ability to confidently advise internal and client teams on integrated digital marketing strategy and execution 
• Develop project plans, calendars, and workflow processes for a variety of tactics, including always-on/evergreen and campaign-based social, digital and influencer efforts  
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR. Oversee content production from concept to execution to measurement 
• Strong understanding of digital analytics and measurement and performance-driven insights 
• Maintain a keen interest in current industry trends, and act as a thought leader in elevating these trends to directly and indirectly affect clients and our digital health practice 
• Understand industry issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications on the healthcare and pharmaceutical industry’s use of social media.  
• Generate new ideas and opportunities to ensure client program success 
• Serve as an active relationship manager and negotiator in influencer opportunities and partnerships
• Act as lead social/influencer point person within the integrated agency team and especially during major campaign launch moments
• Experiment constantly. Pilot new tactics and strategies and prove their effectiveness through data.  

The Essentials:  

• Forward Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity, as well as a constant drive to experiment and figure out how to achieve goals is a must.   
• Communication: Speak, write and edit succinctly and compellingly. 
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next. 
• Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently. 
• Passion: To deliver high-quality work, build close client relationships, execute effectively, and be motivated by the work. 
• Technical: Skills in Microsoft Office Suite (Word, Excel, PowerPoint), Analytics tools (Google Analytics, Adobe Analytics) and social tracking tools (Khoros, SpreadFast)
• Detail-Oriented: Whether it’s a strategy presentation, client social posts or communications, or monthly insights reporting, attention to detail and a commitment to delivering clear and precise work is essential. 
• Spark: Understand what sets you apart. 
• Growth: Recognize where you can grow and be open to learning opportunities. 

Additional Responsibilities:  

• Be a lead digital and social communications strategist for healthcare clients 
• Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success 
• Provide client counsel while serving as a strategic driver for client meetings and presentations 
• Expand the digital deliverables and offerings for our team 
• Assist in the development and implementation of paid, owned and earned programs 
• Efficiently manage client and team resources and deliverables around major campaigns and projects 
• Write content briefs and develop project timelines 
• Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns 
• Have excellent organization and time management skills 
• Have very strong written and verbal communications skills 
• Be able and eager to quickly learn new systems, tools, approaches and platforms 
• Effectively manage client and team expectations around timelines, work, and deliverables

Basic Qualifications:  

• 6-8 years of experience within the digital marketing industry with a strong understanding of integrated strategies  
• 3+ years team management experience leading small groups and projects 
• Bachelor’s Degree 
• Experience working with healthcare/pharmaceutical clients preferred

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $115,000 - $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.