Account Director

Department: Social & Content (Group PR&I)

Location: London

Contact type: 12-Month FTC

Full Time/Part time: Full Time

Reporting into: Business Director

About Ogilvy: 

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Molson Coors (owner of Madrí beer), Valeo Foods UK (owner of Kettle Chips and Rowse Honey), Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.   

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year. 

The Role:

Social and content has never been more important for clients. Showing up authentically, with intention, across social platforms helps brands connect with their audiences. It helps them to sell and serve better. 

You will have the opportunity to manage the curation and development of content across two of our client’s content calendars for 2024. This will involve working with our strategy, creative and production team to deliver best in class content. 

This role is perfect for someone that has a passion for managing story telling content, detail orientated and the desire to build on their skills and experience in delivering social & content campaigns that get our audiences excited and wanting to find out more. 

As an Account Director at Ogilvy, you are an integral part of the day-to-day running of the business, partnering with PMO and Account Management to deliver operational discipline & delivery excellence, speed to market, resource optimisation, and profitability management to client business. You are highly organised and accountable, and able to build relationships and collaborate with/draw on the expertise of Ogilvy’s vast resources and capabilities.  

You confidently manage projects end-to-end and can show that you truly understand our product and how creativity and commerciality interact together for the benefit for the work and the business. You can adapt your skills to a variety of task and challenges. 

Content will be amplified to social channels including TikTok, Instagram, Facebook, X and YouTube so we are looking for someone with experience managing content creation and delivery across these platforms. Content has a wide focus across all EMEA markets and will be developed for a wide range of audiences’, interests, and formats. 

You’ll not only deliver content but ensure it is performing and effective on an on-going basis, leaning into our research and data team. You’ll have a strong interest and knowledge of platform requirements and the nuances required in the production of assets across each channel. 

This role will be working on an exciting brand that is making moves in the sportswear category. The role will include the oversight of content productions – from low-fi Maker style shot content through to high production value films – the idea candidate will have experience covering both.

Key Responsibilities:

• Build and create productive client relationships with junior and mid-level clients throughout the delivery of projects, clearly communicating and managing expectations throughout
• Proactively consider how actions will affect clients; responding quickly to meet client’s needs, resolves problems; avoids over-commitment
• Uses appropriate techniques to move others to action or to gain agreement, adapting personal style as required
• Understand the importance of account ‘admin’- issuing contact reports

Making work we’re proud of 

• Have a solid understanding of process and proactively manage projects – facilitating conversations between team members, and considering how we can make the work even better at each stage
• Increasingly be able to see the work we do in its strategic context – how and why it answers a business problem and how it connects to the bigger picture
• Provide opinions about the brief and the work and be keen to contribute – clearly valuing the quality of the work over a pure focus on process

Delivery 

• Comfortably take responsibility for successful delivery of the projects assigned to you, with light supervision
• Understand what decisions are within your remit, and what is not, and engage others accordingly to ensure that those who are accountable can assist and guide as needed
• Understand staffing and scoping requirements for your projects - generate scopes of work, and timing plans accordingly
• Manage the budget on your projects, and work with Client and PMO Leads to manage costs and deliverables as well as staffing resources
• Own project management/workflow system data entry and reporting
• Identify potential project risks and developing contingency plans

Commercial Acumen 

• Understand the impact of project related decisions on the commercials, and able to balance the commercial demands with the needs of the project
• Recognise when to escalate issues which have commercial implications, and how to manage these situations with your partners
• Manage commercials to within targets on a project basis
• Be aware of the need to drive growth, and consider how they may contribute to this

Collaboration 

• Proactively consult with key members of project teams (internal and external), to facilitate partnership-oriented actions
• Increasingly be able to recognise when to engage other Capabilities or Crafts

Problem solving & decision making. 

• Resolve problems and makes decision on your own projects, consulting with stakeholders as needed. Actively recognise when escalation is necessary without being prompted.
• Create relevant options for addressing problems/opportunities and achieving desired outcomes on your projects. Take your line managers and partners solutions, not problems.

Requirements: 

We are flexible on whether you have come from an agency of client background, but we think the following are important for this role: 

• Organised and autonomous; you’ll need to ensure the accounts are managed with the right resource at the right time
• Ability to communicate effectively with multiple stakeholders internally and externally to deliver the best work of our lives
• Detail orientated with the ability to manage multiple workstreams in various stages of maturity
• Financially savvy; you’ll need to work with the rest of the agency team to deliver proposals that are within the client’s budgets and ensure successful delivery
• Oversight and review of legal documentation including the negotiation of usage contracts
• Experience working on shoots is essential, along with managing presentation to client and approvals along the way
• Gravitas to manage senior stakeholders, with the experience to manage day to day activity
• You’ll be someone that loves to get stuck into a task, and collaborate with the client and agency teams, and make stuff happen!

Join our team in the role of Account Director, where you will spearhead impactful creativity and cultivate client relationships on a global scale. Shape campaigns and champion innovation.

How we help you Thrive:    

•  25 days annual leave + 1 Volunteer Day 
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year 
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance