The vision of LinkedIn’s Marketing Solutions (LMS) business is to create economic growth for every organization worldwide by helping marketers reach, engage and convert their audiences at scale.
As an Account Director, you will be responsible for developing and delivering a sales strategy that will assist in hitting growth targets by unlocking new business opportunities with our current customer base. Leveraging your extensive digital sales experience, you'll provide data-driven marketing strategies, acting as a trusted advisor to our enterprise clients.
This role focuses specifically on accelerating growth amongst existing enterprise clients within China market for their export business. The candidate we are looking for is a senior individual contributor who is client centric, a solutions driven self-starter excited by the challenge of partnering customers early in their LinkedIn Marketing Solutions journey.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.
Responsibilities:
- Secure media budgets by building trusted advisor relationships with senior stakeholders in customer business and media agencies via phone, tailored emails, events, social selling etc.
- Develop a sound understanding of your client's business challenges, competitive environment and needs; understand client's success metrics and develop campaign strategies to execute on LinkedIn platform
- Build relevant sales narratives that encompass holistic aspects of digital marketing, content marketing, branding and lead generation that help clients achieve their marketing objectives
- Develop and execute solid sales plans, provide accurate forecasts, take ownership of managing pipeline, balance assigned book of leads with self-prospects to balance upside / downside risk
- Maintain productive relationships across business including holding regular meetings, aligning on account priorities and using common documentation to monitor progress
- Achieve operational excellence including CRM hygiene, customer engagement and systems proficiency
- Work closely with Leadership team on projects that contribute to overall market strategy for improving account management and customer sophistication process
- Evangelise LinkedIn through attendance and speaking engagements at customer events
Basic Qualifications:
- 8+ years of experience in advertising, sales, marketing, consulting, or media
- 4+ years B2B digital media sales experience in unlocking new business units/subsidiaries
- Experience dealing with CMO / Media Director when closing deals
Preferred Qualifications:
- Demonstrated ability to deliver results through close collaboration with C-level and senior customers, building multithreaded relationships across customer organisation
- Demonstrated success in excelling within a target-driven environment, adept at managing CRM for the sales process
- Ability to drive results and build relationships across multiple client levels.
- Demonstrated ability to negotiate and win deals via consultative selling
- Data driven storyteller - leveraging data insights to engage and convince client action and investment
- Strong understanding / experience of China media agency landscape a plus
- CRM and Engagement Tools (SFDC, Salesloft, Gong) experience a plus
- Understanding of internet advertising technology and marketing automation.
Suggested Skills:
- Solution based Selling
- Media Selling
- Collaboration
- Stakeholder Management
- Strategic Thinking
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