Account Director

Reports to: Senior Account Director/Business Director

Location: Blend of London offices and remote

About us:

Kinetic are the UK’s #1 specialist out of home (OOH) agency, part of WPP’s GroupM. We work with more of the UK’s leading brands & agencies than anyone else to influence valuable audiences on the move. We are a diverse group of passionate experts, united in our devotion to one medium.

We are entering a new era for OOH, one defined by significant growth, disruption and tech innovation. We want to be the agency that is leading the industry through this change. To deliver outcomes that are human, inspiring and effective.

Our company values demonstrate how we build relationships and conduct business. They are agility, integrity, innovation, passion & focus. Our world is changing and we are looking for new talent to join us. People who are excited by the possibilities ahead for OOH, that share our appetite for change, that can live our values and will help us to transform our business and the wider industry.

Key responsibilities of this role:

Client service

• Key day to day contact responsible for planning OOH solutions on behalf of all of Kinetic’s agencies and clients - working closely with clients/agencies and media owners to plan and buy campaigns
• Help to ensure the team are providing clients/agencies with the highest level of service, delivering on agreed criteria and KPIs
• Help deliver departmental objectives, grow billings and deliver business opportunities
• Showcase best practice planning to the team and monitor quality of output
• Build excellent rapport and relationships with media owners
• Monitor spend commitments with key media owners to ensure targets are met and value delivered to agencies
• Demonstrate knowledgeable opinion on vendor news and activity
• Resolve challenging client issues as well as any internal team issues
• Develop new ways of servicing the needs of clients and agencies and delegates responsibility accordingly
• Working to place creativity at the heart of our offering – either through promoting data led planning via Aureus or driving innovation and technology
• Involved in Client Audits and working with Trading and Investment

Commercials

• Promote all Kinetic’s offerings, including our SBUs, communicating benefits to agencies and clients to drive revenue
• Identify opportunities for growth and ways of driving additional revenue
• Check teams are delivering on all elements of service charters and updating booking systems to ensure campaign systems are up to date
• Demonstrate regular and effective use of all Kinetic and industry tools and systems and training others where applicable, enhancing where applicable
• Develop in-depth understanding of Kinetic’s 4D planning philosophy and ensure this is followed at all times by team members and they are using all elements of the planning process
• Promote and collaborate with partners (internal team and clients and agencies) to educate the team on the benefits of converging OOH with mobile, digital, social and more established media

People

• Manage and motivate their team to ensure they are delivering effective OOH solutions for clients
• Oversee Senior Account Managers, Account Managers and the development of Account Executives
• Positively motivate the team and lead by example
• Act as mentor and sounding board for more junior staff
• Contribute to the wider Kinetic business - helping with training, forums, agency initiatives, business opportunities, developing others, developing tools and systems, creative ideas, internal and external events etc.
• Get involved in the wider Kinetic initiatives – All In Groups (Green Team, Team Roots, Team Pride, Team Enable, Mental Health Allies) and events

We think you’d enjoy this role if you are:

•                      Someone who has a good understanding of media as well as OOH

•                      Someone who has demonstrable success in a media planning environment

•                      Someone who develops positive, productive, respectful relationships with colleagues (internal) and clients (external)

•                      Someone who enjoys training, developing and supporting a full team

•                      Someone one is able to excel at both the strategic thinking and the day to day detail

•                      Someone who actively supports the commercial objectives of the business

•                      Someone who is excellent at multi-tasking

•                      Someone who is keen to grow and learn, to benefit from training in a breadth of areas led by Kinetic, GroupM, WPP and external providers

•                      Someone who is confident, engaging, positive and alive to possibilities; is articulate with good written and listening skills

We’d really like it if you had:

•                      Good understanding and use of MS Office /Windows – Outlook, Excel, Word and PowerPoint

•                      Confidence to use internal technical tools – pick up new technology and systems well and adapt to change (digital/technical skills)

•                      Excellent understanding of social media and internet

Equal Opportunities and flexible working

Kinetic is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. If you need assistance or an accommodation due to a disability, please email [email protected]

Additionally, please note we are happy to discuss flexible working for all roles at Kinetic.