Our Guiding Stars are the values at the heart of our organization that drive everything we do. We are committed to creating meaningful change not only in our industry but also in the communities we engage with. If our Guiding Stars resonate with you, we encourage you to consider joining our team.
-
Drive Results: We think big, work smart, and execute fast to transform the future of commerce
-
Cultivate Belonging: We welcome diverse backgrounds and experiences, driving positive change through inclusion and teamwork
-
Champion Customers: We go the extra mile for our customers to help them unlock their full potential
-
Adapt Boldly: We’re curious and innovative, we take risks and grow from our failures
The Opportunity:
As our Account-Based Marketing Manager, you will run account-based marketing (ABM) programs to support pipeline generation and deal acceleration for target accounts. By collaborating closely with Sales, Marketing, Business Development, and Partner teams, you will orchestrate impactful account-based marketing initiatives tailored to attract and engage enterprise-level customers globally.
Please note: For this role we are open to someone in either Durham, NC or Boston, MA.
Your Mission:
- Collaborate closely with Marketing and Sales teams to design and execute ABM strategies
- Enhance awareness and generate qualified opportunities with renowned global brands
- Identify top accounts and their decision makers and key contacts, leveraging insights from firmographics, technographic, and intent data
- Use data analysis to inform strategies that effectively engage and support prospects and customers, crafting personalized and integrated marketing campaigns
- Develop customized content for target accounts (i.e., spanning website landing pages, emails, social content, paid media, etc.)
- Plan, execute, and monitor performance results for multiple customer acquisition channels and life cycle campaigns, continuously refining strategies based on insights
- Provide regular updates on industry trends, company developments, and contacts to regional Account Development and Sales teams, identifying potential selling opportunities
- Reporting: implement the right reports and dashboards to monitor progress on all ABM motions
- Identify and implement the tools and processes needed to be successful
What you need to succeed:
- 3+ years of demand generation marketing with 1-3 years of experience running ABM campaigns
- Experience executing an ABM strategy for enterprise-level accounts in North America
- Expertise in measuring and optimizing the effectiveness and quantifiable value of ABM campaigns
- Understanding of audience segmentation
- Experience working with sales, marketing and other GTM teams on ABM programs
- Ability to navigate between strategy and execution. Goal-focused, self-motivated, detail-oriented, and organized, with strong multitasking abilities. Excellent written, verbal, and presentation skills
- Experience using Salesforce and HubSpot
Nice to have:
- Bachelor’s degree in marketing, communications, business management, or a related field
- Experience in B2B SaaS or e-commerce
- Experience using a CRM and ZoomInfo
- Experience with 6sense
We care about your growth and well-being
💰 Competitive Compensation Package: Generous compensation structure consisting of salary, a competitive stock option package, and various benefits and perks
☀️ Workation: Work up to 60 days per year in a country different from your home country
💻 Learning & Development Budget
📚 Academy: Regular training sessions, access to Coursera and Babbel training courses
🙌 Our Benefits: Check them out by office here
⌚️ Flexibility: Morning person or night owl? We believe in outcome and motivated employees
🚀 Mindset & Growth: A diverse workplace with an open, international culture, and learning environment
Come grow with us!
We are all different and that is what makes us stronger! We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company better.
commercetools celebrates being a diverse environment and is proud to be an equal opportunity employer. If your professional profile aligns with our specific hiring requirements and Guiding Stars, we encourage you to apply. We will assess your competencies, future potential, approach to learning and self-development and passion, and not your age, color, national origin, religion, gender, gender identity or expression, sexual orientation, familial status, genetics, or disability.
