Account-Based Marketing Manager

We are seeking an Account-Based Marketing Manager to own the strategy and execution of marketing programs to find, engage, and nurture prospects and customers across multiple channels. If you’re a revenue-centric marketer with a proven track record of success in campaign execution for a B2B organization, we’d love to meet you! In this role, you’d develop a deep understanding of LogicGate’s target audiences and work with the Marketing team to create and run integrated campaigns that drive awareness,  demand, pipeline, advocacy, and stickiness. The successful candidate will have a deep appreciation for well-organized and executed multi-channel campaigns, measuring the results, and creating playbooks for scale. If you are  deeply curious and  collaborative, and have a knack for uncovering new opportunities, moving quickly, and driving cross-functional workstreams forward you might be who we’re looking for!

What you will achieve:

• Maintain and optimize the account based marketing campaign planning and execution process. This includes designing, developing, managing  and executing  data-driven marketing strategies and integrated campaigns that successfully engage key contacts at target accounts  to drive awareness, demand creation, pipeline, deal acceleration, advocacy and adoption.
• Manage and evaluate ABM vendors and platforms, including direct mail providers, ensuring effective utilization for account targeting, engagement tracking, and personalized content delivery.
• Coordinate and execute webinars in tandem with product/customer marketing, managing vendor platforms, and providing post-webinar insights.
• Collaborate closely with the sales team to develop and deliver tailored enablement materials, such as target account insights, playbooks, and outreach strategies, ensuring alignment with ABM efforts to drive engagement and conversions. 
• Work with Strategic Accounts to strategize, build and deliver assets to leverage across the sales organization. 
• Own the plan behind segment-based campaigns and lead the cross-functional execution across all channels including owned, earned, and paid, as well as experiential marketing channels. 
• Establish and maintain the campaign plan and calendar, as well as individual campaign timelines. Coordinate deliverable schedules across marketing and consolidate into a cohesive campaign timeline. 
• Drive cross-functional team in campaign execution, create the plan, manage timelines and deliverables through to execution and measurement. 
• Identify opportunities and research/recommend best practices and new tech to optimize campaign management, collaboration, scalability, and measurement.
• Collaborate with Product and Field/ABM team members on campaign content and event needs to create forward-looking plans for campaign strategy and execution that provides “traffic management” for team bandwidth and throughput.
• Create goals for and forecast results for Marketing campaign performance with regard to account engagement, opportunity creation and pipeline creation.  
• Create, track, and monitor KPIs to ensure effectiveness and performance of the campaigns. Evolve and improve campaign-level reporting dashboards.

What you bring:

• 4-6  years of marketing experience, preferably in B2B SaaS
• Solid grasp of marketing and customer journeys, personas, company brand, messaging, and positioning
• Strong working knowledge of Salesforce
• Pro-level organization and collaboration skills
• Excellent written and verbal communication skills
• Highly collaborative and comfortable managing multiple projects simultaneously
• Ability to “own it” and work independently
• Comfortable working cross-functionally and leading initiatives
• Bias for action and resilient attitude
• Experience in designing campaigns that appeal to specific audiences

The anticipated base salary range for the role is $96,000 - $114,000 per year + variable + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate's qualifications, skills, competencies, and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested.

Total Rewards 

Our Total Rewards Package is designed to support you both at work and outside of it. In addition to offering competitive salary, variable compensation (bonus), equity, and health and wellness benefits, we are proud to offer generous PTO, 12 Annual Company Holidays, Summer and Winter Fridays, and Health Days, allowing you time to recharge and relax. We are focused on and invested in career development and learning opportunities including access to LinkedIn Learning, regular People Leader training, our internal Mentorship Program, and annual learning & development Program.

Our Culture

DEIB is a priority for us at LogicGate - it is at the foundation of all of our core People programs, activities, and business practices.  We encourage everyone to join one of our Employee Resource Groups (AAPI @ LogicGate, Pride at LogicGate, and Women in LogicGate) to participate in and contribute to conversations that foster a culture of belonging. 

LogicGate also believes strongly in giving back to the communities in which we live and work. We support our teams through this by offering volunteer hours as well as Company-wide charitable activities supporting organizations aligned with our Company Core Values.

Learn more about our culture here. 

Excited about LogicGate but not familiar with GRC? That’s ok — a lot of us weren’t familiar with GRC when we started, too. Unless the job description specifically requires previous GRC familiarity, here’s what you need to know:

• GRC stands for Governance, Risk, and Compliance
• GRC professionals help their companies manage uncertainty, act with integrity, and stay on the right side of the law. 
• The GRC market is rapidly expanding with continuous growth opportunities. The current market size is valued at $50.5 billion in 2024 and is projected to reach $104.5 Billion by 2031.

At LogicGate, our People are the foundation of everything we do - for our teams, our customers, and the Company. We are proud to offer competitive, inclusive, and comprehensive total rewards packages. 

LogicGate has an outcomes-first culture that provides a variety of benefits and perks that enable our teams to thrive, both inside and outside of the workplace. These include competitive variable plans, equity grants, paid time-off, ongoing learning and development opportunities, paid parental leave, 401k matching, health, vision, and dental insurance, and accident and life insurance.