EBANX is the leading payment platform connecting global companies with customers from the fastest-growing digital markets in the world.
Since the beginning of our journey, we have had one mission: to provide global access for everyone. We believe that transforming challenges into opportunities and making the impossible part of the journey is crucial! That's precisely why we created a payment technology that builds bridges between people and businesses every day in 29 rising markets across the globe.
We call ourselves ebankers, we are global thinkers, we value diversity, we foster creativity and we work hard to connect businesses and people worldwide through payments. Let's make history together?
We are seeking a Account Based Marketing Coordinator. The ABM Coordinator will be responsible for developing and executing account-based marketing strategies aimed at engaging and converting high-value accounts. This role requires a strategic thinker with a strong understanding of marketing and sales alignment, excellent project management skills, and a passion for driving results through personalized marketing efforts.
Key Responsibilities:
Strategy Development:
- Develop and implement account-based marketing strategies tailored to high-value accounts in alignment with company goals.
- Collaborate with sales and marketing teams to define target accounts and create customized marketing plans.
Campaign Management:
- Design, execute, and manage ABM campaigns, including content creation, email marketing, webinars, and events.
- Coordinate with internal teams to ensure timely delivery and effective execution of marketing initiatives.
Account Engagement:
- Develop and manage personalized content and messaging for target accounts to enhance engagement and drive conversions.
- Monitor account interactions and adjust strategies based on feedback and performance metrics.
Sales and Marketing Alignment:
- Work closely with the sales team to ensure marketing strategies and activities support sales objectives and drive pipeline growth.
- Provide regular updates and reports on campaign performance and account progress to sales and marketing leadership.
Performance Analysis:
- Analyze campaign performance and account engagement metrics to evaluate effectiveness and identify opportunities for optimization.
- Prepare and present reports on key performance indicators (KPIs) and ROI to stakeholders.
Resource Management:
- Manage marketing resources and budgets for ABM initiatives, ensuring efficient allocation and cost-effectiveness.
- Coordinate with external vendors and agencies as needed to support campaign execution.
Main Requirements:
- 3+ years of experience in marketing, with a focus on account-based marketing or B2B marketing preferred.
- Experience with people management.
- Proven experience in developing and managing targeted marketing campaigns.
- Strong understanding of ABM principles and best practices.
- Excellent project management and organizational skills.
- Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).
- Strong analytical skills with the ability to interpret data and make data-driven decision
- Exceptional written and verbal communication skills.
- Ability to create compelling and personalized marketing content.
- Strong interpersonal skills and the ability to work effectively with cross-functional teams
- Fluent in English
EBANX offers:
- Spanish, English, and Portuguese classes;
- Meal Allowance;
- Transportation voucher (if needed);
- WAVES - Program of goals and results (variable compensation);
- EBANX Play - Wellness (Gympass, e-Sports, SESC );
- EBANX Education: financial support for undergraduate, graduate, and MBA programs so you can develop important skills for your career;
- EBANX Skills: budget for workshops and courses;
- EBANX Flexible: Birthday Day Off;
- Semi-flexible hours (8 hours a day - Monday to Friday);
- EBANX Family: Daycare assistance, extended leave for caregivers and support program for children and pregnant women;
- EBANX Health: Health and Dental Insurance, with subsidy for dependents and medicine subsidy for ebankers;
- Life Insurance: Life Insurance 100% paid by EBANX;
- Blue Club: Exclusive discount for ebankers in bakeries, restaurants, courses, electronics stores, and more!
Follow us on LinkedIn and check out our Instagram to learn more about the #ebanxlife.
