We are seeking a Growth Product Manager with around 3 years of experience to drive user research, product optimization, and strategic growth initiatives. In this role, you’ll be responsible for analyzing both qualitative and quantitative data, designing and executing research, and creating data-driven strategies to enhance user retention and engagement. As part of a dynamic team, your work will directly impact the product experience and support data-backed decision-making.
Responsibilities
User Research Design and Execution
- Design and conduct user interviews, surveys, and feedback collection to gather qualitative insights, understanding user needs, motivations, and pain points.
- Develop targeted user testing for specific user groups or product features to ensure valuable feedback is gathered.
Data Collection and Analysis
- Establish key data metrics and an analytical framework to ensure the accuracy and completeness of product and user data.
- Analyze user behavior and preferences by combining quantitative data (e.g., usage data, conversion rates) and qualitative insights.
- Utilize basic analytics tools (e.g., Google Analytics, Mixpanel) for data collection and analysis, identifying key user experience issues.
Optimization Strategy Development
- Based on user research findings and behavioral data, create actionable product optimization strategies, such as feature adjustments, UI enhancements, and onboarding flow improvements.
- Identify key product improvement opportunities and provide data-backed support to the product team, enhancing user retention and engagement.
User Testing and Feedback Collection
- Conduct regular user testing and collect feedback to validate optimization strategies.
- Monitor core improvement metrics (e.g., retention rates, conversion rates) and continuously adjust product strategies based on data insights.
Cross-Functional Collaboration
- Collaborate closely with product managers, designers, and engineers to turn research insights and feedback into actionable product improvements.
- Communicate user needs and insights to the product development team, ensuring product design aligns with user expectations and needs.
Requirements
- Fluent in Mandarin for verbal communication (written skills not required)
- Experience in a high-growth startup
- Knowledge of growth hacking strategies and growth loops.
- Basic understanding of UX/UI principles and user-centered design.
- Bachelor’s degree in business, marketing, data science, or a related field.
- Proven experience (3+ years) in growth product management, product management, or related role, preferably in a startup or tech environment.
- Strong analytical skills with a data-driven approach to decision-making.
- Experience with A/B testing, growth metrics, and data analysis tools (e.g., Google Analytics, Mixpanel, SQL).
- Familiarity with qualitative research methods, including user interviews and surveys.
- Excellent communication skills and the ability to collaborate effectively across teams.
- Creative problem-solving skills, adaptability, and a growth mindset.
- Passionate about understanding user behavior and translating insights into impactful product changes.
