The Product Account Executive at DemandLab works directly with the Client Success Director of the company to ensure all aspects of sales, prospecting, lead engagement, pipeline management, client onboarding, and sales reporting are planned and executed. You will act as a bridge between potential clients and the solutions we offer, helping them unlock the full potential of their marketing technology infrastructure. You will play a pivotal role in our sales team by identifying and nurturing relationships with potential clients, understanding their marketing technology needs, and promoting our services to drive revenue growth. This position requires a strategic thinker with strong communication skills, a deep understanding of the marketing technology industry, and the ability to articulate the value proposition of our innovative solution.
The Product Account Executive will develop and execute a prospecting and sales plan based on business objectives.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
Sales Strategy
- Develop and execute strategic sales plans to achieve or exceed sales targets for our product
Meeting Sales Targets:
- To contribute to the company's growth and success, achieve monthly, quarterly, and annual sales targets. This role typically has an annual sales target of $1 million. All sales and pipelines must be tracked in SFDC.
Prospecting and Lead Generation:
- Identify potential clients through research, networking, and market analysis
- Develop a pipeline of qualified leads to target for DemandLab products
- Initiate and maintain relationships with potential clients, understanding their specific marketing technology challenges and goals
- Communicate our services and solutions effectively to address their needs
Solution Presentation:
- Collaborate with our marketing technology experts to create customized proposals and presentations that demonstrate the value of our services
- Articulate how our solutions can improve clients' marketing efficiency and effectiveness and bring value to their company
- Conduct product demonstrations and presentations to potential clients, effectively communicating how our solution automates processes, repairs data discrepancies, and delivers actionable insights
Pipeline Management:
- Build and maintain a robust sales pipeline, consistently identifying and qualifying leads through strategic prospecting and relationship-building activities
- Monitor pipeline health and progress, proactively addressing any bottlenecks or issues that may arise to ensure sales objectives are met
- Forecast sales projections accurately based on pipeline analysis, market insights, and historical data
- The annual target pipeline is typically $2.5 million for this role. To be tracked in SFDC
Sales Process Management:
- Manage the entire sales process, from initial contact to closing the deal
- Sales progression is only driven by observable factual evidence
- Keep accurate records of client interactions and sales activities using our CRM system
- Analyze sales data and market trends to identify opportunities for improvement and optimization, continuously refining sales strategies and tactics
- Coordinate with cross-functional teams such as marketing, product development, and customer support to ensure alignment and seamless execution of sales initiatives
Market Knowledge:
- Stay up-to-date with the latest trends and developments in marketing technology, data architecture, and toolchain integration
- Understand our competitive landscape and positioning within the industry
Client Onboarding and Process Establishment:
- Lead the client onboarding process for our marketing measurement product, ensuring a smooth transition from sales to implementation.
- Develop standardized onboarding procedures and documentation to streamline the onboarding process and enhance client satisfaction.
- Collaborate with cross-functional teams to gather requirements, customize solutions, and address any technical or operational challenges during onboarding.
- Provide training and support to clients to ensure they fully understand and leverage the capabilities of our marketing measurement solution.
Collaboration:
- Work closely with the sales and marketing teams to coordinate efforts, share insights, and optimize strategies for client engagement
- Collaborate with the product team to negotiate and close deals
The Company may require an employee to perform other duties as assigned on a temporary basis.
Requirements
Successful team members in this role must meet the following experience, qualifications, and education criteria
- Experience in business development, prospecting, and sales
- Demonstrable success in technology services and product sales
- Track record of developing and managing multiple opportunities simultaneously
- Proven experience collaborating in the creation of sales materials
- Experience influencing and communicating offerings to customers and prospects
- Exceptional oral and written communication skills
- Familiar with the following software/tools:
- Industrious, motivated, resourceful and creative
- Facility in discussing technical matters with a non-technical audience
- Quick learner who goes the extra mile to meet or exceed internal professional development requirements
EDUCATION AND EXPERIENCE
- 4+ years of business development experience
- 1+ years of account executive experience
- 2+ years of experience in agency services sales
- 2+ years of experience in B2B sales
- 1+ years of Salesforce experience
- Associate’s degree in business, or a related field, or equivalent experience
Benefits
DemandLab is a leading marketing consultancy company, championing the cause of integrated, end-to-end, automated marketing, and sales since 2009. Our global, award-winning team accelerates success with advanced expertise in marketing, sales, and service, supporting technologies, strategy, process, and execution.
We’re doing big things for big-name clients, and we are growing fast. After a decade of leveraging the power of technologies for marketing automation, customer relationship management, content creation, and data visualization in North America, we have opened our first European office in Budapest, Hungary. If you’re ready to reach for the next challenge in an ambitious, multidisciplinary team, making a name for itself in the emerging field of marketing technology, we want to hear from you.
When you join us, you can expect to receive great benefits including:
- A competitive salary
- Funding for personal and professional development
- Collaborating with senior marketing professionals with years of experience pushing the envelope
- Continuing education opportunities (internal mentoring and training)
- Flexible work environment
