我们正在寻求一位充满活力且结果导向的数字营销专员加入我们的大中华区团队。该职位将在制定和执行我们的数字营销策略方面发挥关键作用，以提高品牌知名度、增加在线流量并生成潜在客户。理想的候选人应对中国数字营销环境及媒介有深入了解，熟练使用社交媒体平台，并具备出色的沟通和分析能力。此职位将支持高层领导进行品牌和市场建设以及创意工作。
岗位职责
1. 社交媒体管理
- 开发、实施和管理我们在微信、抖音等相关平台上的社交媒体策略。
- 创作引人入胜且富有创意的内容，以吸引目标受众并提高品牌知名度。
- 监测、分析并报告社交媒体活动的表现，提供改进的见解和建议
2. 内容创作
- 与市场团队合作，为各种数字平台（包括博客、新闻简报和网站更新）开发内容。
- 确保所有内容符合我们的品牌声音和信息传递。
3. 活动管理
- 计划和执行数字营销活动，包括电子邮件营销、搜索引擎营销（SEM）和展示广告活动。
- 跟踪和分析活动表现，根据需要调整策略以达到关键绩效指标（KPI）和投资回报率（ROI）目标。
4. 搜索引擎优化（SEO）和搜索引擎营销（SEM）
- 优化网站内容以提高有机搜索排名。
- 管理按点击付费（PPC）广告活动，包括关键词研究、广告文案创作和表现分析。
5. 市场调研
- 进行市场调研，识别趋势、客户偏好和竞争格局。
- 根据调研结果提供见解和建议，以指导营销策略。
6. 分析和报告
- 使用数字营销分析工具衡量和分析活动表现。
- 定期准备数字营销活动报告，并向管理层呈报发现。
7. 协作：
- 与跨职能团队（包括产品开发、销售和客户服务）紧密合作，确保协调一致的营销工作。
- 根据需要与外部机构和供应商协调
We are seeking a dynamic and results-driven Digital Marketing Associate to join our team in China. The successful candidate will play a key role in developing and executing our digital marketing strategies to increase brand awareness, drive online traffic, and generate leads. The ideal candidate will have a strong understanding of the Chinese digital landscape, be adept at using social media platforms, and possess excellent communication and analytical skills. The role will support senior leadership in brand and marketing building efforts and creatives.
Key Responsibilities:
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Social Media Management:
- Develop, implement, and manage our social media strategy across platforms such as WeChat, Douyin, and other relevant channels.
- Create engaging and creative content tailored to our target audience to drive engagement and brand awareness.
- Monitor, analyse, and report on the performance of social media campaigns, providing insights and recommendations for improvement.
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Content Creation:
- Collaborate with the marketing team to develop content for various digital platforms, including blogs, newsletters, and website updates.
- Ensure all content aligns with our brand voice and messaging.
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Campaign Management:
- Plan and execute digital marketing campaigns, including email marketing, search engine marketing (SEM), and display advertising campaigns.
- Track and analyse campaign performance, adjusting strategies as needed to meet KPIs and ROI goals.
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SEO and SEM:
- Optimize website content for search engines to improve organic search rankings.
- Manage pay-per-click (PPC) advertising campaigns, including keyword research, ad copy creation, and performance analysis.
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Market Research:
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Provide insights and recommendations based on research findings to inform marketing strategies.
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Analytics and Reporting:
- Utilise digital marketing analytics tools to measure and analyse campaign performance.
- Prepare regular reports on digital marketing activities and present findings to management.
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Collaboration:
- Work closely with cross-functional teams, including product development, sales, and customer service, to ensure cohesive marketing efforts.
- Coordinate with external agencies and vendors as needed.
资格要求
- 市场营销、传播或相关领域的学士学。
- 2年以上数字营销经验，最好是在中国市场
- 熟练使用中国社交媒体平台和数字营销工具
- 对SEO、SEM、PPC和网页分析有深刻理解
- 优秀的中英文书面和口头沟通能力
- 具有创新思维，能够产生创新的想法和解决方案
- 强大的分析能力和对细节的关注
- 能够在快节奏的环境中独立工作和团队合作
优先技能
- 具有内容管理系统（CMS）和营销自动化工具的经验。
- 熟悉图形设计和视频编辑软件。
- 愿意开发使用人工智能工具和应用程序以促进创意成果。
- 了解中国电子商务和在线零售趋势。
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in digital marketing, preferably within the Chinese market.
- Proficiency in Chinese social media platforms and digital marketing tools.
- Strong understanding of SEO, SEM, PPC, and web analytics.
- Excellent written and verbal communication skills in both Chinese and English.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Strong analytical skills and attention to detail.
- Ability to work independently and as part of a team in a fast-paced environment.
Desirable Skills:
- Experience with content management systems (CMS) and marketing automation tools.
- Familiarity with graphic design and video editing software.
- Keen to develop use of AI-tools and apps to facilitate creative outcomes.
- Knowledge of e-commerce and online retail trends in China.
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